Branding
Branding and logo design that looks the part.
A complete brand identity for New Zealand businesses — logo, colour, typography and guidelines — applied consistently across your website, social channels and print.
One coherent identity
Logo, palette, type and imagery direction that work together everywhere your brand appears.
Guidelines you can hand over
A simple brand guide so staff, printers and future partners apply the brand correctly.
Built to be applied
We design the brand and then use it — website, social, merch and documents.
Who it's for
Businesses launching for the first time, rebranding after growth, or stuck with a DIY identity that no longer reflects the quality of their work.
Problems it solves
- Inconsistent logos, colours and fonts across your channels
- A look that undersells the quality of your service
- No usable files when a printer or supplier asks for assets
- Nothing written down, so every new designer guesses
What's included
- Primary logo plus stacked and icon variations
- Colour palette with accessible contrast
- Typography system for web and print
- Brand guidelines document
- Social profile and template assets
- Print-ready and web-optimised file exports
- Document and email signature templates
- Application across your website
Branding built for how your business actually shows up
A logo on its own is not a brand. We design the identity and then make sure it survives contact with reality — a small avatar on Instagram, a vehicle decal, a quote PDF, a website hero, an embroidered polo.
How the branding process works
We start with your positioning and customers, explore directions, refine one, then build the system and guidelines. Once approved, we can apply the brand directly through our web design and merch services so nothing drifts.
Frequently asked questions
- What does Tarnz Studio's branding service include?
- Logo design, colour palette, typography, brand guidelines and the applied assets you need day to day — social templates, email signatures, documents and print-ready files.
- Can you refresh an existing brand instead of starting over?
- Yes. If your name and reputation are working, we keep the equity and modernise the logo, palette, type and application so it holds up online and in print.
- Do you design branding for small businesses?
- Yes. Most of our branding work is for small and growing New Zealand businesses that need a professional identity without an agency-scale budget.